TECNO has joined hands with the Alkhidmat Foundation to deliver immediate humanitarian assistance to families devastated by the recent floods. In a targeted relief campaign, TECNO and its partners distributed essential food and household supplies to 300 households—enough to sustain them for approximately 30 days.
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The initiative was designed to bring urgent relief and restore hope to communities left vulnerable by the deluge of rains and flooding across various regions of Pakistan. Each package included staple food rations and basic living necessities thoughtfully selected to meet daily requirements and provide stability during the most challenging times.
TECNO’s CEO shared during the distribution: “Being part of Pakistan means standing united in times of hardship. Supporting disaster-struck communities is not just corporate responsibility—it reflects our shared strength and solidarity. This is only the beginning, and TECNO is committed to continuing efforts to support the recovery and resilience of affected families.”
Alkhidmat’s grassroots presence and mobilization capacity ensured swift delivery, while TECNO’s resources and outreach amplified the impact. The collaboration highlighted how brands and NGOs can move quickly to reduce suffering and reinforce community bonds through shared compassion and action.
This split-second response offers refreshed confidence to those in crisis, reminding everyone that even in adversity, coordinated care and generosity can spark hope and rebuild lives.
