Jazz’s gaming arm, GameNow, has entered a landmark partnership with Garena Free Fire, marking a strategic push to nurture Pakistan’s esports potential and give local players a global stage. Under this alliance, GameNow will sponsor tournaments, provide prize pools, support content creation, and co-launch events that integrate Pakistani gamers into regional and global competitive circuits.
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“At Jazz GameNow, our ambition has always been to elevate the gaming culture in Pakistan and empower local talent,” said a Jazz representative. “Partnering with Free Fire is a natural next step—together we will provide structured tournaments, development pathways, and rewards that inspire serious gamers to aim higher.” Already, GameNow has served as the official sponsor for the Free Fire World Series Pakistan Qualifiers, backing prize pools and competitive structure to help national teams advance.
Free Fire’s regional leadership echoed optimism: “We’re excited to unlock Pakistan’s esports journey with Jazz GameNow. The local talent is fierce, and our platform enables them to compete confidently at scale.” Jazz and Free Fire both see this as more than gaming—it is a contribution to digital culture, youth opportunity, and Pakistan’s creative economy. By integrating esports infrastructure, mentorship, and visibility, the partnership seeks to grow a healthy ecosystem where gamers can transition from hobbyists to professionals.
Beyond sponsorships, GameNow will facilitate content amplification, streaming support, and community engagement—helping creators monetize and grow audiences. With infrastructure, capital, and global alignment in place, the Jazz-Free Fire collaboration aims to make Pakistan a recognized hub in the South Asia esports map.
