Synergy Group, Pakistan’s largest integrated marketing communications conglomerate, delivered a stunning performance at the Dragons of Pakistan 2025 awards, winning a total of 15 accolades across strategic campaign categories. The triumph underscores the group’s creative leadership and industry dominance.
Synergy Group’s three divisions—Synergy Advertising, Synchronize Media, and Synite Digital—garnered multiple honors for their bold campaigns across leading corporate and development clients. Synergy Advertising secured two Metal Dragons for the “LPG Blue: Jiyo Naye Andaaz Se” campaign, and seven Black Dragons for impactful work with Pakistan State Oil, Yango Pakistan, and Hyundai Nishat Motors.
Synchronize Media received three Black Dragons—two for its work with the Bill & Melinda Gates Foundation and one for the State Bank of Pakistan—highlighting the division’s depth in storytelling and civic impact. Synite Digital was recognized for “My Suzuki My Story – Season 4” and the “Empowering You” initiative for Voltaic Solar, earning three Black Dragons in total, including two for Pak Suzuki Motor Company and another for Faysal Bank.
Even non-profit innovation scored high: the Latif Kapadia Memorial Welfare Trust received a commendation for its Ramzan campaign, securing its second consecutive award. Synergy Group scored 48 points overall, with Synergy Advertising contributing 30 and Synite Digital contributing 18.
Chairman and CEO Ahmed Kapadia remarked, “Our winning streak is not just about recognition—it’s about setting benchmarks for creativity, strategic insight, and storytelling excellence in Pakistan’s advertising landscape.”
