In a moment of global recognition, Zindigi has been awarded the title of Best Banking as a Service Provider at the Finovate Awards 2025 in the UK, placing Pakistan firmly on the fintech innovation map. The accolade celebrates Zindigi’s excellence in enabling banking services for non-bank platforms through its scalable, modular infrastructure.
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“This award is a major milestone—not just for Zindigi, but for Pakistan’s fintech landscape—showing we can compete at an international level,” said a Zindigi spokesperson. The company’s BaaS platform allows digital businesses, startups, and service providers to embed banking, payments, and wallet features into their user journeys without becoming banks themselves.
The Finovate Awards, known for spotlighting forward-thinking fintechs across 26 categories, selected Zindigi after careful evaluation by industry judges. Zindigi stood out for its technical architecture, API reliability, security, and ability to rapidly onboard third parties. The recognition strengthens Zindigi’s reputation among global developers, investors, and partners, and further validates its growth trajectory in embedding financial services across verticals.
Zindigi plans to leverage this momentum by expanding its module portfolio—offering lending, loyalty, and full financial suites to clients in retail, health tech, logistics, and e-commerce. With the award, Zindigi asserts its ambition to become the national platform of choice for embedded finance in Pakistan and beyond.
